In order to visualize our purpose in a simple and fast way, several years ago, one of the graphic designers’ team that collaborates with us (La Guerrilla) gave us three colored balls with the concepts our social project is structured upon: childhood, health and environment.
I like them a lot because they show, with an harmless and almost childhood look, a relationship that needs a big maturity and persistence, though, in order to achieve it: children’s health and its relationship with environment.

On my opinion it is a complex matter and I always think that families don’t have all the information they should dispose of. As a matter of fact, I have wondered more than once whether families wholly understand what we all call environment. I must confess that several years ago I presumed that all those subjects linked with environment belonged to the public agendas and that it had nothing to do with my private life, namely, with my habits and uses.

The years (and the readings) have cured me from this big ignorance and I have learnt that environment, namely, what we have around us, is made by us all, starting in our own home, with our habits and the habits we teach our children. We cannot expect that they do not smoke if we smoke, despite we don’t do it in front of them, or we cannot forbid them to watch the TV if there is no activity we devote more time in our lives, or that we must devote some time to speak and talk to them, or to go for a walk (much better if we do it in the middle of nature) with them. Their health, at the moment, is the result of all of these big and little things.

It is not me who says so, but the hundreds of prestigious scientific studies. Having an environment where man is the main protagonist, without the shadow of the infectious diseases devastating when our grandparents were alive, children’s health becomes one equation in which parent have a lot to say and a lot to do. Don’t leave in other hands, environment is up to you.